As part of their advertising campaign, Pepsi was touting a Harrier Jet in a commercial advertisement for their “Pepsi Points” program. The slogan was simple: “Drink Pepsi. The court held that the commercial could not be taken seriously as it showed a teenager flying a fighter aircraft worth 23 million dollars to school, which clearly is unrealistic. But the people making the commercial wanted to end it on some zany bit of “classic Pepsi” craziness. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. The court described the relevant portion of the televised commercial as follows: The scene then shifts to three young boys sitting in front of a high school building. Defendant refused to deliver the harrier jet. (Wynn Aff. Related: That time someone sued Pepsi because they didn't give him a Harrier jet. The Jet Controversy Pepsi Jet So, wearing the T‑shirt, shades, and leather jacket, the ad protagonist flies his Harrier Jet to school. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. The fine print on the contest said that you could buy Pepsi Points for just $0.10 a piece without any purchase required of Pepsi products. Additionally, how much is a Harrier jet worth? Shades were 175 points. In 1999, a Seattle man took a popular soft-drink company seriously when one of its commercials made an offer of a Harrier jet, the famous high-tech jump jet used by the U.S. Marines. The young business student accused Pepsi of fraud and breach of contract, while Pepsi argued the commercial’s use of … by John McMahon Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet. Pepsi initially refused his claim: “The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad.” But Leonard … The amount of Pepsi Points necessary to get the listed merchandise ranged from 15 for a “jacket tattoo” to 3,300 for a mountain bike. (Wynn Aff. But, for comic effect, Pepsi “offered” a slightly bigger prize in a TV ad--the jet, initially available at the bargain price of 7 million points. Mr. Leonard responded via his lawyer: Your letter of May 7, 1996 is totally unacceptable. This caught the eye of 21-year-old John Leonard. Pepsi laughed off the claim, pointing out the Harrier had never been offered in the Pepsi Points catalogue and was just in the commercial to provide a humorous completion to the piece. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. 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